SEO for SaaS, engineered around your sales motion.
Product-led SEO for B2B SaaS — comparison pages, integration directories, alternative-to content, bottom-funnel keywords that show up in pipelines, not vanity dashboards.
- Alternative-to pages
- Comparison pages
- Integration directory
- Programmatic SEO
Why good SaaS products stay invisible at the buying stage.
Four common gaps that keep a strong product out of the searches buyers make right before a demo. Each one can be fixed.
- 01
Top-funnel only
You rank for "what is [thing]" articles but never for "[thing] software", "best [thing] tool", or competitor alternatives.
- 02
No comparison pages
Competitor brand searches lose to G2 and Capterra because you don't have alternative-to pages of your own.
- 03
Integration page = zero
You integrate with 30 tools. Each integration is a search opportunity. You have one generic integrations page.
- 04
SEO not in pipeline
Marketing reports show traffic going up, but sales reports show no signed deals from organic. Disconnect.
The deliverable
Anatomy of a comparison page that buyers trust
The page type closest to a buying decision. This is the structure we use for every comparison and alternative page.
6 components, every page
Compare › Alternatives
Your Product vs Rival: an honest comparison for small sales teams
Short answer
Pick Rival if you need enterprise permissions on day one. Pick Your Product if you want a CRM your team sets up in an afternoon and pays for per seat.
Feature comparison
| Your Product | Rival | |
|---|---|---|
| Setup time | 1 afternoon | 2–4 weeks |
| Price per seat | $29 | $65 |
| Native Gmail sync | Yes | Add-on |
Example data.
Honest H1 framing
"Your Product vs Rival: an honest comparison for small sales teams", not "Why we beat Rival".
Short answer up top
Who should pick which tool, in two sentences. Buyers and AI answers both quote this part.
Feature comparison table
The handful of differences that decide the deal, with prices and sources a buyer can check.
Named author and update date
A real person who knows the product, and the date it was last checked. Comparison pages go stale fast.
Switching FAQ with schema
Data import, timelines and contracts: the objections sales hears, answered on the page.
Proof and sources
Customer stories from teams that switched, the import guide and both vendors’ public pricing.
The fix
B2B SaaS SEO that maps to your sales motion — not a content factory.
Every retainer is built around the verticals it serves. Below is the work — and we'll tell you on the audit call which of these actually move the needle for your situation.
- Bottom-funnel keyword universe ("[competitor] alternative", "[category] software")
- Comparison pages for top 5 competitors
- Integration directory — one indexed page per integration you support
- Use-case pages tied to ICP segments and verticals
- Pricing page SEO + content (yes, even "transparent pricing" ranks)
- Programmatic SEO where catalog density supports it
- Content engineered to be cited by AI Overviews + ChatGPT
- Attribution wired to your CRM — show SEO's contribution to pipeline
The searches we map for your product.
Every SaaS category has its own terms, so we build your list from sales calls, competitors and search data. These are the patterns it always covers; the highlighted parts are where your details go.
-
01Alternative
Competitor alternative for your buyer
We check whether your page or a review site ranks, and what it says about you.
-
02Comparison
Your product vs competitor
We check whether you own the comparison or a third party does.
-
03Category
best category software for industry
We check which lists and review sites rank, and whether you are on them.
-
04Integration
Your product integration integration
We check whether each integration has its own page that ranks.
-
05Use case
how to job your product does in tool
We check whether a tutorial of yours answers it and links to a trial.
-
06Pricing
category pricing for team size
We check whether your pricing page ranks and answers the question.
Each search is tracked monthly in Google and in AI answers, next to the trials and pipeline it produces.
How we deliver
A phased rollout — not a 100-page strategy doc.
You see live work shipped every month, with quarterly executive reviews to recalibrate priorities.
Strategy
Month 1
- Sales-aligned keyword universe
- Competitor SEO audit + gap analysis
- ICP-mapped content brief
- Pipeline-attribution wiring plan
Build
Months 2–3
- Comparison + alternative pages
- Integration directory
- Use-case pages by vertical
- Programmatic templates if applicable
- AI-citation optimization
Measure
Month 4+
- CRM attribution wiring (HubSpot/Salesforce)
- Pipeline-influenced revenue dashboard
- Monthly exec review
- Quarterly QBR with founders
Why us, for this vertical
What we bring that the generic agency down the street doesn't.
Specialist agencies beat generalist agencies on every vertical they go deep on. Here's our deep end for seo for saas.
Sales-aligned keyword strategy
We start by interviewing your sales team — not your marketing team. The keyword universe maps to actual deal-stage objections, not blog ideas.
Real CRM attribution
HubSpot, Salesforce, Pipedrive — wired so every signed deal traces back to the keyword and content that first touched it. CFO-defensible.
AI-Overview citations
Content engineered to be cited by ChatGPT, Claude, Perplexity, and Google's AI Overviews. The new layer above SERPs — we build for it.
Programmatic when it works
We say no when programmatic SEO is a distraction. We say yes when your catalog density supports it. Most agencies don't know the difference.
Transparent pricing
Pick your tier. No "talk to sales" maze.
All retainers are month-to-month after a 90-day initial commitment. Cancel any time. The work compounds — that's how we earn the renewal.
Seed
Pre-Series A · 1 ICP
Get started- Bottom-funnel keyword strategy
- 4 comparison/alternative pages / mo
- Integration directory v1
- Monthly reporting
- Direct Slack with strategist
Scale
Series A–B · 2–4 ICPs
Get started- Everything in Seed
- 8 pages / mo across ICPs
- CRM attribution wiring
- AI-citation optimization
- Quarterly executive deck
Plus
Series B+ · multi-product
Get started- Everything in Scale
- Programmatic SEO if it fits
- Dedicated content team
- Custom dashboards (data warehouse)
- On-site quarterly planning
- CFO-grade attribution
Need something custom? We build hybrid SEO + dev + paid retainers too. Let's talk →
FAQ
Got questions?
The same questions every prospect asks. Don't see yours? Tell us — answers within one business day.
Ask us anything
How is B2B SaaS SEO different from generic SEO?
How long until I see pipeline impact?
How much does SaaS SEO cost?
Do you build the comparison pages too?
Will you attribute SEO to pipeline?
Programmatic SEO — yes or no?
Free SEO audit
Win the searches right before the demo.
Get a free 30-minute audit. We'll walk through your current rankings, the keywords you're missing, and what we'd do in the first 90 days. No deck, no sales pitch.
Or email [email protected]