Dental SEO services that fill your appointment book.
Local SEO for dentists — Google Business Profile mastery, review velocity automation, service-area pages, dental schema, and intake forms tuned for high-intent local searches. HIPAA-aware on every step.
- General dentistry
- Invisalign
- Implants
- Cosmetic
Why good practices lose new patients to the office down the road.
Four common gaps that keep a well-run practice out of the map pack. Each one can be fixed.
- 01
Not in the map pack
Patients search "dentist near me" and find your competitors' Google Business Profiles — never yours.
- 02
Reviews stuck at 4.3
You're 12 reviews behind the next office over. Patients pick by stars before they ever pick by website.
- 03
Treatment pages thin
Your invisalign, implants, and cosmetic dentistry pages are 200-word stubs. Google ignores them. Buyers want detail.
- 04
No new-patient tracking
You don't know which calls came from organic, paid, or referrals. Every marketing decision is a guess.
The deliverable
What a dental location page needs to win new patients
Patients compare practices on stars, insurance and how soon they can be seen. This is the page we build for each location and town you serve.
6 components, every page
Locations › Plano, TX
Dentist in Plano, TX: Accepting New Patients
General, cosmetic and emergency dentistry in West Plano. Most PPO plans accepted.
4.9 ★★★★★ 318 reviewsSame-week visitsMost PPO plans
New-patient slots this weekPatients we see from
Hours and insurance
Open now · until 6 pm- Mon – Thu
- 8 am – 6 pm
- Friday
- 8 am – 2 pm
- Emergencies
- Same day
"@type": "Dentist",
"openingHours":
"Mo-Th 08:00-18:00"Reviews from Plano patients
Got me in the same afternoon for a cracked tooth and explained every option and price.Hannah K. · West Plano
Our kids actually ask to come back. The team is patient and quick.Marcus T. · Willow Bend
Inside the practice
Service and town in the H1
"Dentist in Plano, TX: Accepting New Patients", not "Welcome to our practice".
Online booking and call above the fold
Book online or tap to call on every screen size, both tracked so you know which page filled the chair.
Map of the area you serve
The office and the nearby towns your patients come from, so a searcher sees at once that you are close.
Hours, insurance and Dentist schema
Real opening hours, emergency availability and accepted plans, marked up to match your Google Business Profile.
Real photos of your office and team
Treatment rooms, the team and the kids’ area. Patients want to see where they are going. Never stock images.
Reviews from local patients
Quotes from nearby patients about the visit. They persuade readers; Google shows no stars for reviews a business marks up about itself.
The fix
Local SEO for dentists, built around the searches that fill chairs.
Every retainer is built around the verticals it serves. Below is the work — and we'll tell you on the audit call which of these actually move the needle for your situation.
- Google Business Profile optimization (categories, services, photos, weekly posts)
- Review velocity system — automated SMS request to patients post-visit
- Service-area pages for each city/neighborhood you serve
- Treatment pages: invisalign, implants, veneers, whitening — written for buyers
- Dental + LocalBusiness schema with treatment list, insurance accepted, hours
- Citation cleanup across 50+ healthcare-specific directories
- HIPAA-compliant intake forms with appointment-request routing
- Monthly reporting tied to new-patient calls and form fills
Keyword universe
The searches that fill the appointment book.
Monthly US searches from Google Keyword Planner (October 2026). Most are "near me" searches, so the map pack and your location pages decide who gets the booking.
How we deliver
A phased rollout — not a 100-page strategy doc.
You see live work shipped every month, with quarterly executive reviews to recalibrate priorities.
Foundation
Month 1
- GBP audit + full optimization
- Citation cleanup (50+ healthcare dirs)
- Dental schema rollout
- Review request automation setup
Content
Months 2–3
- Treatment pages (8–12)
- Service-area pages (3–8)
- Insurance-accepted page
- Patient FAQ blog cluster
Track & iterate
Month 4+
- CallRail call tracking wired in
- Live dashboard — new patients by channel
- Monthly review with practice owner
- GBP photo + posts cadence
Why us, for this vertical
What we bring that the generic agency down the street doesn't.
Specialist agencies beat generalist agencies on every vertical they go deep on. Here's our deep end for seo for dentists.
HIPAA-aware from day one
No PHI in testimonials or content without explicit BAA-covered consent. Intake forms configured to never store PHI on third-party platforms.
Review velocity automation
SMS post-visit at the moment of highest patient satisfaction. Google-policy compliant. Compounds your map-pack ranking month over month.
New patients, not impressions
CallRail wired to your PMS or CRM. We report new-patient calls and form fills — not vanity metrics.
Treatment-led content
Invisalign, implants, veneers — each treatment gets its own buying-intent page. Not generic "we care about your smile" copy.
Transparent pricing
Pick your tier. No "talk to sales" maze.
All retainers are month-to-month after a 90-day initial commitment. Cancel any time. The work compounds — that's how we earn the renewal.
Single Location
1 office · general dentistry
Get started- GBP management
- 4 treatment / location pages / mo
- Review request automation
- Monthly reporting
- CallRail tracking
Specialty Practice
1 office · ortho / implants / cosmetic
Get started- Everything in Single Location
- 8 pages / mo (treatment-led)
- Patient FAQ blog cluster
- Q&A management on GBP
- Quarterly strategy review
DSO Multi-Location
3–50 offices · DSO architecture
Get started- Everything in Specialty
- Per-office GBP + content
- Programmatic location pages
- Multi-office dashboard
- Dedicated account director
Need something custom? We build hybrid SEO + dev + paid retainers too. Let's talk →
FAQ
Got questions?
The same questions every prospect asks. Don't see yours? Tell us — answers within one business day.
Ask us anything
How much does dental SEO cost?
How long until new patients show up?
Will you ask my patients for reviews?
Is your content HIPAA-aware?
Do you work with DSOs / multi-location practices?
Do you offer dental marketing beyond SEO?
Free SEO audit
Fill the appointment book from search.
Get a free 30-minute audit. We'll walk through your current rankings, the keywords you're missing, and what we'd do in the first 90 days. No deck, no sales pitch.
Or email [email protected]