Saudi Furnish

01 The Challenge

Saudi Furnish makes kitchens, doors, wardrobes, cladding and hotel furniture for contractors, developers and hospitality buyers — but its only web presence was a holding page. The goal was a site that answers a procurement team's questions before any ad spend went live: what you make, which projects prove it, and how to send a package for pricing, in both languages.

02 Our Approach

• Mapped six buyer routes from real enquiries — hotels, developers and contractors, fit-out and design, villas, offices, custom work — and gave each its own proof and enquiry path instead of one generic contact form.
• Built on Next.js 16 with Tailwind CSS 4, Drizzle ORM and SQLite (libSQL): fast, cheap to host, and no plugin surface to maintain.
• A furniture catalogue of 75 models with configurations, plus a book-style interactive catalogue that turns pages by swipe, click or arrow keys.
• An admin the client runs himself: every homepage block, projects, certificates, careers applications sorted by department, and leads with UTM campaign attribution.
• Arabic as a first-class language rather than a translation layer: RTL layout, Arabic type, per-language URLs, browser-language routing that remembers the choice.
• Removed every claim the company could not certify (fire-rated doors) before launch — credibility over copy.

03 The Results

• A 216-URL bilingual site, careers, certificates and an interactive catalogue delivered within the first week of October 2026.
• Catalogues, brochures and ZATCA-ready stationery produced in the site's visual language, so print and web finally match.
• Lead form, WhatsApp and job applications all land in one dashboard with traffic attribution.
• A conversion route ready for the Riyadh-first search and LinkedIn campaigns that follow.