SEO for real estate agents, brokers, and teams.
Local SEO for real estate — neighborhood pages, IDX-feed-aware site architecture, hyper-local content that captures buyers and sellers searching for your market. Zillow doesn't win every search.
- Solo agents
- Buyer + listing teams
- Brokerages
- IDX Broker · Sierra · Real Geeks
Why good agents lose local buyers to the portals.
Four common gaps that keep a well-run team out of local search. Each one can be fixed.
- 01
Zillow eating your traffic
Buyers search "[neighborhood] homes for sale" and Zillow + Realtor.com take the top 5 spots. Your IDX page is invisible.
- 02
No neighborhood content
You have a city page and an "About" page. Buyers want neighborhood guides, school info, walkability — you don't have it.
- 03
IDX hurts your SEO
Your IDX feed creates 10,000 thin pages. Google sees them as duplicate, low-value content and ignores your whole site.
- 04
No lead attribution
You don't know if the call came from organic, paid, Zillow, or your sign in the yard.
The deliverable
What a neighborhood page needs to win local buyers and sellers
Zillow wins the broad "homes for sale" searches. It rarely wins the questions buyers ask about one neighborhood. This is the page we build for each area you sell in.
6 components, every page
Neighborhoods › Hyde Park, Austin
Living in Hyde Park, Austin: A Local’s Guide
Homes, schools, prices and streets, from agents who sell here every month.
4.9 ★★★★★ 132 reviewsLicensed in TexasFree valuations
Agents in Hyde Park this weekHyde Park and nearby
Market snapshot
Updated quarterly from MLS data- Median price
- $742K
- Days on market
- 34
- Sold, last 90 days
- 58
"@type": "RealEstateAgent",
"areaServed":
"Hyde Park, Austin"Reviews from Hyde Park
Sold our bungalow in nine days. They knew every comparable sale on our street.Megan R. · Hyde Park
Walked us through the school zones and the flood map before we made an offer.David L. · North Loop
Recent sales in Hyde Park
Neighborhood-specific H1
"Living in Hyde Park, Austin: A Local’s Guide", not "Homes for sale".
Valuation and call above the fold
A home-valuation request for sellers and tap-to-call for buyers, both tracked to the page.
Map of the neighborhood and its borders
Buyers check the boundaries, the nearby areas and the commute before they ever call.
Market snapshot with RealEstateAgent schema
Median price, days on market and recent sales from MLS data, refreshed each quarter, with schema for the agent and the area served.
Recent sales with your own photos
Homes you sold in that neighborhood, with real photos. Proof the portals cannot show.
Reviews from that neighborhood
Quotes from clients who bought or sold there. They persuade readers; Google shows no stars for reviews a business marks up about itself.
The fix
Real estate SEO that wins the hyper-local searches Zillow doesn't care about.
Every retainer is built around the verticals it serves. Below is the work — and we'll tell you on the audit call which of these actually move the needle for your situation.
- Neighborhood pages with original content (school district, walkability, commute, market trends)
- Buyer + seller guide content — long-form, ungated, indexed
- IDX integration done right — noindex thin pages, schema on real listings
- Google Business Profile for the agent or team
- Backlinks from local news, neighborhood blogs, real estate publications
- Schema markup for RealEstateAgent + LocalBusiness
- Lead routing — IDX leads + form leads into your CRM (Follow Up Boss, Sierra, etc.)
- Hyper-local content calendar tied to market quarters
Keyword universe
The searches behind listings and buyer calls.
Monthly US searches from Google Keyword Planner (October 2026). Portals win the broad "homes for sale" searches; agents win the local and seller-side searches below.
How we deliver
A phased rollout — not a 100-page strategy doc.
You see live work shipped every month, with quarterly executive reviews to recalibrate priorities.
Audit
Month 1
- IDX feed audit
- Local search opportunity map
- Competitor + Zillow gap analysis
- CRM + lead routing audit
Content
Months 2–3
- Neighborhood pages (10–30)
- Buyer guide content cluster
- Seller guide content cluster
- Market reports automation
Growth
Month 4+
- GBP + citation cleanup
- Local backlink outreach
- Quarterly market-cycle content
- CRM lead attribution
Why us, for this vertical
What we bring that the generic agency down the street doesn't.
Specialist agencies beat generalist agencies on every vertical they go deep on. Here's our deep end for seo for real estate.
Hyper-local content
We don't compete with Zillow on "homes for sale" — we beat them on "living in [neighborhood]", school district, market reports, and agent-specific queries.
IDX configured correctly
IDX Broker, Sierra Interactive, Real Geeks, Showcase IDX, BoomTown — we know which hurt SEO out of the box and how to configure them so they don't.
Neighborhood content engine
Walk Score, GreatSchools, MLS market data — embedded with proper attribution, schema-marked, auto-updated quarterly. Compounds over years.
Lead routing to your CRM
Follow Up Boss, Sierra, Chime, BoomTown — leads attributed and routed automatically. Zillow leads stop being the only thing your team trusts.
Transparent pricing
Pick your tier. No "talk to sales" maze.
All retainers are month-to-month after a 90-day initial commitment. Cancel any time. The work compounds — that's how we earn the renewal.
Solo Agent
Single agent · 3–5 neighborhoods
Get started- Agent-focused GBP
- 4 neighborhood pages / mo
- IDX audit + fixes
- Monthly reporting
- Slack channel
Team
3–10 agents · 10–20 neighborhoods
Get started- Everything in Solo
- 8 pages / mo
- CRM lead attribution
- Quarterly market reports
- Buyer + seller guide clusters
Brokerage
20+ agents · multi-office
Get started- Everything in Team
- Programmatic neighborhood pages
- Per-office GBP management
- Dedicated account director
- Executive dashboards
- On-site annual planning
Need something custom? We build hybrid SEO + dev + paid retainers too. Let's talk →
FAQ
Got questions?
The same questions every prospect asks. Don't see yours? Tell us — answers within one business day.
Ask us anything
Can I really compete with Zillow on SEO?
How much does real estate SEO cost?
How long until I see leads?
Will you write the neighborhood content?
Can you integrate with my IDX provider?
Do you do real estate ads too?
Free SEO audit
Get your neighborhoods found.
Get a free 30-minute audit. We'll walk through your current rankings, the keywords you're missing, and what we'd do in the first 90 days. No deck, no sales pitch.
Or email [email protected]