Shopify Partner · For US Shopify + Shopify Plus brands
Shopify SEO services
that compound with every product.
Specialist Shopify SEO agency work — collection-page optimization, product schema, sitemap engineering, Shopify-specific technical fixes, and content that ranks PDPs above your competitors.
The shopper's journey
- 01Search
She types “linen duvet cover queen”. 1,900 US searches a month, high intent. Page one or nothing.
- 02Rank
Your collection page climbs past the marketplaces because its title, copy and schema answer that exact query.
- 03Visit
The page paints in under a second. No app bloat, no 6 MB hero image. She stays and browses.
- 04Product
Product schema put the 4.8★ rating and price in the result. The product page repeats the promise.
- 05Cart
Variants and stock come straight from Shopify, not from a plugin that breaks on sale day.
- 06Order
Checkout. GA4 and Search Console then attribute the sale to the keyword that started it.
The problem
Why Shopify SEO Services usually fails.
We've seen the same four patterns across every audit in this vertical. If any of these sound familiar, you're not alone — they're all fixable.
Collection pages thin
Your /collections/ pages have 80 words of copy and rank for nothing. Competitors have 2,000 words + buying guides.
Wrong canonicals
Shopify's default canonical rules tank duplicate product variants. Your /products/[variant] URLs cannibalize each other.
No product schema
Reviews, ratings, prices, availability — none of it in Schema.org markup. You're invisible to rich results.
Slow Core Web Vitals
Your theme has 14 apps loading scripts and 3MB of images per page. Google ranks fast stores. Yours isn't.
The deliverable
Anatomy of a collection page that earns the top spot
The default Shopify collection page is a thin wrapper around products. Here's what we add to make it rank.
6 components, every page
Washed Linen Duvet Cover
Washed Linen Duvet Cover
Linen Duvet Set, 3-pieceIntent-led H1 + intro
"Best running shoes for flat feet" — not just the collection name.
500–800 word buyer guide
Above the product grid. Sells the category before the SKU.
Product schema per card
Price, rating, availability — rich snippets in results.
Filter UX that doesn't hurt SEO
Faceted filters with proper canonical + noindex on combinations.
Internal links to sub-collections
Builds topical authority, distributes link equity.
Reviews + FAQ below the fold
Schema-marked. Often hits the Featured Snippet.
The fix
Shopify SEO built around the platform — not generic SEO copied onto it.
Every retainer is built around the verticals it serves. Below is the work — and we'll tell you on the audit call which of these actually move the needle for your situation.
- Technical SEO audit specific to Shopify (canonicals, variants, sitemap, robots, meta)
- Collection page content + internal linking architecture
- Product schema with reviews, ratings, price, availability
- PDP optimization — title tags, meta descriptions, alt text at scale
- Sitemap + robots tuning (excluding /search, /cart, /account, etc.)
- Speed audit: app load order, image optimization, lazy-loading
- Klaviyo + Loox/Judge.me data feeding back into schema
- Buying guide + content marketing — top-of-funnel for non-brand searches
Keyword universe
The 16+ keywords we go after first.
High-intent, achievable difficulty. We grade your starting position against this list on day one.
How we deliver
A phased rollout — not a 100-page strategy doc.
You see live work shipped every month, with quarterly executive reviews to recalibrate priorities.
Audit
Month 1
- Shopify technical audit
- Top-100 keyword opportunity report
- Core Web Vitals baseline
- App + theme load order map
Implementation
Months 2–3
- Schema rollout (product, breadcrumb, review)
- Collection page content
- PDP optimization at scale
- Speed fixes — apps audit, image opt
Growth
Month 4+
- Content calendar — buying guides + comparisons
- Link building from DTC publications
- Monthly executive deck
- Quarterly site-wide refresh
Anonymised case study
What a typical shopify seo services looks like in 11 months.
$3.2M ARR, 60% revenue from paid. SEO = 4% of sessions. Lighthouse mobile = 38.
DTC apparel brand · Shopify Plus
We rebuilt the collection pages and reorganized the theme app stack. Paid spend went down 42% because organic was finally pulling its weight.
Why us, for this vertical
What we bring that the generic agency down the street doesn't.
Specialist agencies beat generalist agencies on every vertical they go deep on. Here's our deep end for shopify seo services.
Shopify-native, not "also does Shopify"
We know the platform: theme architecture, canonical rules, variant handling, app load order. Generic SEO agencies miss all of this.
Collection pages as the asset
Most agencies write blog content for Shopify. Collection pages have 5x the commercial intent and convert at 3x the rate. We rebuild them.
Schema done right
Product, Review, Offer, Breadcrumb, FAQ — implemented correctly so you actually get rich results, not just the markup pass.
Migration without ranking loss
Moved 8-figure stores from Magento, Woo, BigCommerce to Shopify without losing organic traffic. Proper 301 maps, URL preservation, schema migration.
Transparent pricing
Pick your tier. No "talk to sales" maze.
All retainers are month-to-month after a 90-day initial commitment. Cancel any time. The work compounds — that's how we earn the renewal.
Starter
Under 200 SKUs · single market
Get started- Technical SEO + schema rollout
- Top 20 collection pages optimized
- 2 buying guides / mo
- Monthly reporting
- Slack channel
Growth
200–2,000 SKUs · scale-stage DTC
Get started- Everything in Starter
- PDP optimization at scale
- Speed + app audit
- 4 buying guides / mo
- Link building from DTC pubs
- Quarterly executive deck
Plus
Shopify Plus · multi-market · headless
Get started- Everything in Growth
- Hydrogen / headless support
- International SEO + hreflang
- Dedicated content team
- Custom dashboards
- On-site annual planning
Need something custom? We build hybrid SEO + dev + paid retainers too. Let's talk →
“I'd been told Shopify SEO was 'just put schema and write more content'. Gspikes is the first agency that actually treated Shopify like the platform it is — canonicals, variant handling, the app stack. The difference was immediate.”
FAQ
Got questions?
The same questions every prospect asks. Don't see yours? Tell us — answers within one business day.
Ask us anything
Do you only do Shopify SEO?
How much do Shopify SEO services cost?
Will you write content for my products?
What about Shopify-specific apps?
Can you migrate from Magento / WooCommerce?
Do you offer Shopify development too?
Free SEO audit
Ready to actually rank for shopify seo services?
Get a free 30-minute audit. We'll walk through your current rankings, the keywords you're missing, and what we'd do in the first 90 days. No deck, no sales pitch.
Or email [email protected]