SEO For Law Firms
Be the firm clients call
when they Google their problem.
Specialist SEO for law firms — built around how prospective clients actually search. Practice-area pages, location pages, and content that ranks AND converts inquiries.
- +212%
- Avg case inquiry lift
- 90 d
- To first ranking move
- 15+
- Law firms served
Talk to a strategist
We'll review your situation and reply within one business day.
What's broken
Sound familiar?
Page-one ghost
You rank for your firm's name and nothing else. The keywords that drive cases go to bigger firms or directories.
Generic agency work
Last agency treated you like a plumber. The content reads like it was written by someone who's never met a lawyer.
Directories beating you
Avvo, FindLaw, Justia outrank your own site for searches in your own town.
No measurable case flow
Reports show 'impressions' going up but you can't tell which keywords actually brought you a paying client.
Our approach
A practice-area-and-location SEO engine, built for law firms.
We build out a programmatic SEO engine for your firm: every practice area × every city you serve = a landing page engineered to capture intent. Plus the technical foundation, content, and links to make those pages actually rank.
- Practice-area landing pages targeting commercial-intent keywords
- Location pages for every city you accept clients from
- Lawyer schema + LocalBusiness schema markup
- Google Business Profile + map-pack ranking strategy
- Whitehat link building from legal publications + bar journals
- Conversion-optimized intake forms — measure cases, not clicks
How it works
Four steps. No mystery.
-
1
Audit week
Full technical + content + competitor + GBP audit. Honest issue list with priority.
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2
Strategy & sitemap
Practice-area × location matrix scoped against search demand and competition.
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3
Build & launch
New pages built, technical fixes shipped, GBP optimized — first 90 days.
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4
Grow & report
Ongoing content + links. Monthly report tied to actual case inquiries, not vanity metrics.
FAQ
Got questions?
Everything we get asked, in one place. Don't see yours? Reach out — a strategist will get back within one business day.
Ask us anything
Do you only work with law firms?
How long until I see new case inquiries?
How is this different from a generic SEO agency?
Will you write the content?
How do you measure success?
Let's talk
Ready to seo for law firms?
Tell us where you are. A senior strategist will reply within one business day with an honest plan.
Or email us at [email protected]